Brands, symbols and design code of Nizhny Novgorod

Authors

  • N.V. Petrov The Russian Presidential Academy Of National Economy And Public Administration , The Moscow School of Social and Economic Sciences , Russian State University for the Humanities Автор
  • M.O. Garder Russian State University for the Humanities Автор

Keywords:

прикладная антропология, кейс, дизайн-код города, брендинг города, Нижний Новгород, юбилей, праздник

Abstract

As a result of an applied anthropological study conducted in March 2019 in Nizhny Novgorod, recommendations were prepared for designers and event managers, detailing which distinct historical and cultural meanings are associated with various parts of Nizhny Novgorod, how residents relate to them and what sights should remain intact during the anniversary preparations. Recommendations included a set of proposals for the development of Nizhny Novgorod's brand, design code and symbols for its 800th anniversary.

Published

2019-05-15

Issue

Vol. 2 No. 3 (2019)

Section

Articles